itZup Whey Protein Bar is made with the finest Whey Protein Blend. It provides muscle building, repair, recovery and branch chain amino acids (BCAA). The whey bar is loaded with protein and other essential nutrients. It does not contain artificial sweeteners or soy. Keep this bar handy while travelling, in case of unexpected craving or need nourishment before or after a workout. 24g Protein per bar. Ideal Meal Replacement Bar. Non – GMO. No added sugar. No soy protein. No Added Preservatives. Perfect post workout meal. Fortified with Calcium and Iron.